NEW IDENTITY FOR GOVERNING BODY

27 Nov 2018

The governing body of motorsport in the United Kingdom has taken a new identity.

The previous title of the Motor Sports Association (MSA) has been replaced by Motorsport UK.

In announcing the change it said that: ..... " the rebrand from the MSA to Motorsport UK signals a shift in the governing body’s emphasis, putting the promotion of the sport and customer service at the forefront of its mission. This represents a fundamental repurposing of the organisation as it seeks to grow the sport and better serve its members."

In a media release announcing the change, David Richards CBE, Chairman of Motorsport UK, said: “When I took over as Chairman in January, I outlined my vision of a sustainable future for motorsport in the UK. It’s been a year of hard work behind the scenes as we’ve begun moving towards this goal, and I’m delighted that the first real changes can now be revealed in the shape of our new identity, Motorsport UK. This is the just the start; there are lots of new initiatives in the pipeline, all designed to grow the sport and better meet the needs of our customers and stakeholders. We’re moving forward with a renewed confidence for the future of UK motorsport, and that future starts here.”

In addition, Hugh Chambers, the new Chief Executive of Motorsport UK, said: “Becoming Motorsport UK means so much more than a new name and logo. It signals a new chapter in the history of the governing body, marking a clear step change in approach, putting a real focus on our members and the promotion of grassroots motorsport to new audiences. We’re confident that by strengthening our customer service, adopting a more commercial approach and enhancing our marketing capabilities, we can ensure the UK’s world-leading motorsport success story continues well into the future.”

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